New Financial Trading Infrastructure Services of Custom Connect #TradeTech

First Customers for NYSE Euronext already signed up

London, ExCel Exhibition Centre, TradeTe17 April 2013ch Expo, booth 24.

Custom Connect, the provider of advanced carrier neutral connectivity services, announced that it has become a NYSE Euronext Application Services Provisider (ASP). As an NYSE Euronext ASP, Custom Connect is allowed to connect its customers to NYSE Euronext and to provide the infrastructure services that are needed for trading. Custom Connect enables its customers to leverage high-speed connectivity and to dramatically reduce the infrastructure costs that are related to trading on NYSE Euronext. The well-known Dutch trading company Webb Traders was the first to see the potential of Custom Connect’s solution and became the launching customer.

NYSE Euronext defines an “ASP Service” as a hosted service offering that provides an interface to the Trading Platform to enable Securities and/or Derivatives to be traded on the Trading Platform. It does not include any service that is associated with providing Market Data in any form. Custom Connect’s offering consists of this interfacing, hosting the customer’s devices in the NYSE Basildon Data Center in the UK, and the connection between the data center and the customer’s premises or any global location including 24×7 operating services and support.

“Our one-stop-shop service offers a combination of interfacing, connectivity and colocation,” says Olav van Doorn, Executive Director, Custom Connect. “Customers trade on NYSE Euronext via their own membership; Custom Connect assists with the implementation and the operational support of the infrastructure on a shared basis. We provide our clients with low-latency and high-available connectivity. Our shared hosting services at the Basildon Data Center are less expensive, compared to having your own server racks there. Customers have only two partners to deal with: NYSE Euronext and Custom Connect. Doing business on NYSE Euronext has become very easy and very cost effective now.”

Thijs Booij, Managing director of Webb Traders about Custom Connect’s new service:”We are very enthusiastic. For a fraction of the costs in relation to setting up the connectivity and running the infrastructure, we now are able to do the most advanced trading on NYSE Euronext. The latency of our connections is unprecedented and the quality of Custom Connect’s business services is of absolute world class. Our new possibilities immediately had a positive impact on our bottom line.”

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