So you think that video is at its height with the broad adoption of Netflix, Youtube, Vimeo, GoPro and the like? Well, you haven’t seen anything yet. We should expect a Tsunami of video content to flood in as the enterprise market is kickstarting the use of video for surveillance, marketing, virtual reality and analytics.
But how come? Well, several building blocks are falling in place. Video equipment has been miniaturized to the extreme, and to give a clue of where it all will go: Samsung just patented smart contact lenses with a built-in camera that will result in real products in a few years’ time. With the blink of an eye you will be able to start recording and transmitting photos and videos. On top of that, prices for high-definition video equipment are historically low and are still decreasing, 4G and 5G mobile communications facilitate uploading of video-content, and real-time streaming services such as Periscope are gaining traction. Consumers and employees are quickly building up recording and editing skills while practicing with their mobile phones.
To give an example of this development: the police in US are enthusiastically adopting video for surveillance, evidence and detection purposes. Big city police departments that regularly deploy body cams are likely generating more than 10,000 hours of video a week. With all that data, departments are increasingly turning to private, high-volume storage businesses. And it’s expected police forces in other countries will follow.
Surveillance material is becoming big business too. Three trends in the video surveillance market clearly depict the future of video surveillance: Video Surveillance as a Service (VSaaS), the integration and unified management of video surveillance within other systems, and the use of video analytics as a business intelligence tool. VSaaS, specifically, is an emerging business model that enables access to the system and its services from virtually anywhere, while relieving user organizations and enterprises from service management. Many leading vendors are integrating and connecting VSaaS functionalities with other security systems like access control, fire detection, and building management.
The general desire to achieve a higher ROI from surveillance systems will push more customers to implement such solutions, particularly in the small-to-medium business segment in which security budgets are typically limited.
While the majority of surveillance cameras currently installed in the enterprise environment still use fixed line analog connections, this will not hinder the overall market. According to analysts, both wired and wireless IP connections will continue to grow at double-digit numbers for the next five years.
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